Wednesday, August 24, 2011

Response to music videos

Britney Spears "Til The World Ends"

The idea that sex sells in America is very prevalent in the video. Scantily clad men and women have made Britney a millionaire. The song has absolutely no depth. The entire chorus is "Oh".

Aside from the ever-present sexuality in the video, the cinematography was amazing. The shots of the buildings falling apart and the shots of earth from outer-space are breathtaking.

From a costumer's perspective the clothing was very steampunkesque. I could see the Victorian era inspiration, especially in the gown that Britney wore in certain shots of the video seeing as it followed the bodice styling of most Victorian gowns.

Devo "Whip It"

While "Whip It" also alludes to same sexual ideas as the Britney Spears song the difference in time periods is extremely evident. The men and women definitely have more clothing on. There was more let to the viewer's imagination than what was seen. Rather than the grinding in Britney's video you saw too people disappear amongst the hay.

I enjoyed the fact that the entire band wore the same thing and that they experiment with the sound of a whip cracking in order to create a new feel to the music.

The subtitling and acting in the video was very humurous.


Blake Shelton "Honey Bee"

The imagery of honey in the video reflected the "sweetness" if what Blake felt for the woman he is singing about. Honey is often associated with love in a lot of cultures so I found that kind of cool.

The color choices in the video (yellows, sepia tones, and bright blues) reflected the love aspect of the video but also gave it a country rustic feel. Blake takes the time to make it clear that he is a country boy and the lyric and imagery of the song/video well reflect that.

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