One of the most important things when making a music video is the beat. It is important to change scenes at the beat, and that is exactly what the editor of this video did. Scenes were cut abruptly and did not last more than five seconds; that keeps the viewer intrigued.
The camera angles in this video were great. I loved how the camera was on the ground when the people were going underground and coming back up. The lighting made the video feel like an underground party atmosphere. The use of the blues, yellows, and oranges were great.
The costumes were awesome, and Britney's made her identifiable as the center of attention. All of the back-up dancers created the environment perfectly.
The entire mood of the video makes you want to be there, and when selling music that is probably one of the most important things a video can do.
"Whip It" - Devo
For starters, this video is hilarious, but that's the point. Again, the action in the video is on cue with the beat. For example, the whip cracks when the sound is played in the song.
This music video was definitely low-budget. Most of the action takes place in one general area, but the lighting and such is not as high-tech as that of the Britney video. Obviously, the times were different and the technology now allows for more extravagant cinematography and editing than in the eighties.
Overall, this video is great for a good laugh. It's meant to be hilarious, and it definitely is. Who would ever think that men dressed in all black, wearing red cone hats could be funny? Not me, but it is.
"Honey Bee" - Blake Shelton
This video also follows the same basic principle of cutting the scene at the beat.
The lighting in this video is very effective in telling the mood. It's a yellow, bright color, making the audience feel like they are in a warm, country place. This being a country song, the lighting fits very well.
The set is also important because you feel like you are down south, in a small country town.
The lyrics and the video match up perfectly and out of the three music videos, I think this tells the story the best. Everything from the costumes, to his house, to the car he drives make this music video good.
This video also follows the same basic principle of cutting the scene at the beat.
The lighting in this video is very effective in telling the mood. It's a yellow, bright color, making the audience feel like they are in a warm, country place. This being a country song, the lighting fits very well.
The set is also important because you feel like you are down south, in a small country town.
The lyrics and the video match up perfectly and out of the three music videos, I think this tells the story the best. Everything from the costumes, to his house, to the car he drives make this music video good.
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