Music Video Responses

"Till the World Ends" - Britney Spears
One of the most important things when making a music video is the beat. It is important to change scenes at the beat, and that is exactly what the editor of this video did. Scenes were cut abruptly and did not last more than five seconds; that keeps the viewer intrigued.

The camera angles in this video were great. I loved how the camera was on the ground when the people were going underground and coming back up. The lighting made the video feel like an underground party atmosphere. The use of the blues, yellows, and oranges were great.

The costumes were awesome, and Britney's made her identifiable as the center of attention. All of the back-up dancers created the environment perfectly.

The entire mood of the video makes you want to be there, and when selling music that is probably one of the most important things a video can do.

"Whip It" - Devo
For starters, this video is hilarious, but that's the point. Again, the action in the video is on cue with the beat. For example, the whip cracks when the sound is played in the song.

This music video was definitely low-budget. Most of the action takes place in one general area, but the lighting and such is not as high-tech as that of the Britney video. Obviously, the times were different and the technology now allows for more extravagant cinematography and editing than in the eighties.

Overall, this video is great for a good laugh. It's meant to be hilarious, and it definitely is. Who would ever think that men dressed in all black, wearing red cone hats could be funny? Not me, but it is.

"Honey Bee" - Blake Shelton
This video also follows the same basic principle of cutting the scene at the beat.

The lighting in this video is very effective in telling the mood. It's a yellow, bright color, making the audience feel like they are in a warm, country place. This being a country song, the lighting fits very well.

The set is also important because you feel like you are down south, in a small country town.

The lyrics and the video match up perfectly and out of the three music videos, I think this tells the story the best. Everything from the costumes, to his house, to the car he drives make this music video good.

Music Video Response

Britney Spears: Till The World End

The setting is in a city and more specifically what appears to be a subway station, at some points fire is present. The theme of destruction can be seen due to the fire and the demolishing of buildings in the city. Sunlight is present at the end of the music video and Britney pops up from underground, which creates contrast as we see a lot of darkness at the beginning of the video. The clothes the people wear in the video are some what dark and gothic, yet revealing. When the song is at its "peak", water appears on some bodies which helps create the mood. The production value of this video would appear to be high, due to all of the effects and props, as well as the large cast.

Devo: Whip it

The main prop and focus in this video is the whip. The setting is that of a barn, which shows the time frame that the video is taken in. Quite a bit of attention is drawn to the women in this video. In addition, the clothing of the women would have been considered some what revealing, especially as the song progresses. The production value would appear to be low, as at this time there were not as many resources available. The video was in day light so artificial lighting did not have to be used as much.

Blake Shelton: Honey Bee

We are introduced to the setting, being a home and neighborhood, making the mood very light. The presence of children, families and elders makes the video very appropriate. Most of the focus is on Blake Shelton, we are able to see his emotion through his facial expression and at one point through the look of his dog face. The setting seems like that of a typical "country area" in the US. Although this video is modern and current, the setting does seem somewhat in the past because of the cars being used and the presence of a lemonade stand. The production value would considered low in todays society, especially in comparison to other videos on the top charts.